2016 Edition Now Available
Overview of the California Retail Survey
2016 Survey analyzes the retail
performance of each of the state's 58 counties and 480 cities, including eleven
years of sales data for 22 types of stores ... such as general
women's apparel, auto dealers . . and more. Whether you need accurate
data on growth rates, changes in market share, or business formation trends,
you'll find detailed coverage in the Survey.
Survey has become a respected source of market intelligence for corporate
and government executives because its analysis and rankings are based on actual
sales results from
each of the 650,000 retailers in the state.
You'll also have at your fingertips a
of demographic data for these local
markets. You'll receive long-term and short-term population trends, average
household sizes, per capita consumer spending rankings, retail sales per
household, and age characteristics for hundreds of local markets.
of the truly valuable features of the Survey is its 16
Key Market Indexes, which provide at a
glance, a complete picture of how each retail market stacks up against others
... and one of the best ways to gauge a local market's pulse and
probable direction. By combining the Survey's highly accurate and
timely market statistics with these analytical tools, you have really acquired
an "expert adviser" that will provide valuable guidance and direction.
indicators like the Growth Persistence Index ... Market Performance Rank ...
Relative Strength Index, Business Formation Index, and the Survey's composite
Star Rating System. In all, sixteen unique and insightful market
measurements designed to highlight for you each market's opportunities and
Another feature of the Survey that sets it apart is its hundreds of graphs, charts and tables ... each one identifying short-term and long-term local retail trends that are important to decision makers like yourself. In total, over 800 analytical charts, graphs and tables, each giving you a clear picture of local market conditions.
The Survey's market data, analysis, and graphs are used by astute decision makers that know how important it is to have accurate and timely information to support their decision making .. decision makers like marketing and sales executives ... retail store managers ... real estate developers & appraisers, community planners and development specialists, commercial lenders, and wholesalers and manufacturers with a vested interest in local retail conditions. All of these professionals have one thing in common - a strong desire to base their decisions on the best market facts available.
Also Available from the Publisher
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For additional information on the California Retail Survey, please contact us by telephone, fax or email. We will make every effort to respond promptly to your inquiry.